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Tag Archives: Heidi Roizen

Life of BrianAs an out-and-proud MAMIL (middle-aged man in lycra) I have a beautiful road bike. It’s black, red and sleek. It’s only fault is that it exposes my physical deficiencies: I can no longer blame the bike as I huff and puff up steep country hills. The other problem is that friends and family now buy me cycling books as gifts. The latest, So you think you’re a cyclist?, is a comedic take on the different types of cyclists.

One such type is the Hipster. The Hipster rides a fixie – a bike with no gears and no brakes to speak of. They rebel not just against restrictive bike parts but also corporate branding, so their bikes are striped bear of logos and details. They call it pure riding. These city-dwelling twentysomethings sport beards, tattoos and skinny jeans. They like to eat artisanal bread and hang out in cafés. The Hipsters’ drink of choice defines our current era – the ‘flat white economy’ – according to Douglas McWilliams. They work in creative jobs powered by the internet – in online retailing and marketing. When they’re not downloading apps, they’re developing them. Read More