
by Elad N. Sherf and Subra Tangirala
A gender-balanced workforce is an economic and moral imperative for organizations. Advancing women’s equality is not only right from a social justice perspective but as a recent report by McKinsey Global Institute suggests it can add $12 trillion to global economic growth. Not surprisingly, many organizations have launched gender-parity initiatives or organized attempts to improve the balance of the gender make-up of their workforces.
Yet, such gender-parity initiatives frequently fail to meet their desired objectives. Although multiple reasons potentially contribute to such failures, one crucial reason may be men’s passivity or lack of enthusiastic involvement in those initiatives.
When men stay on the sidelines, a critical stakeholder is left out of conversations on how organizations can approach and implement gender-equitable policies and practices. That is, gender-parity initiatives run the risk of getting marginalized as “women’s issues” that fail to capture and mobilize the attention and resources of all members of the organization. As men are frequently in positions of power and authority, their lower involvement can thus especially contribute to gender-parity initiatives’ lack of success.

by James R. Jones
by Jessi Streib


by Robin Bartram
