by Laura Doering and Sarah Thébaud
Sociologists have long argued that we don’t just gender-stereotype individual men and women. We gender-stereotype jobs as well. For instance, we tend to think of firefighters as masculine and preschool teachers as feminine.
This kind of stereotyping has important implications for all kinds of labor market outcomes. It shapes applicant pools, hiring decisions, pay, and performance evaluations, among other things.
But how quickly do jobs get gender stereotyped in the first place? And to what extent do such stereotypes affect the authority that men and women experience? Our research reveals that when we attach gender stereotypes to jobs, both women and men can experience disadvantage.
In our recently published study, we looked at how clients responded to managers in a job that was not already gender-stereotyped because it was relatively new and gender-balanced in its composition: a commercial microfinance loan manager.
Since this job had no clear gender association, we reasoned that clients would treat the role as masculine or feminine based on the first person with whom they interacted. That is, if a client was first paired with a male manager, that client would come to treat the role as if it were a “man’s job.” And if a client was first paired with a woman, he or she would treat the role as if it were a “woman’s job.”