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Photo via Improv Everywhere 

The photo above, of an Abercrombie model posing with customers, embodies the sociological concept of aesthetic labor. Sociologists have been particularly interested in this phenomenon, which is the inclusion of an employee’s ‘look’ or ‘feel’ into the workplace. In many places, including some elements of the retail industry and the modeling industry, being a good or desirable employee is defined not just by the skill with which work is done, but also by the aesthetic qualities of employee.

We are posting a three part commentary today discussing the phenomenon of aesthetic labor. The initial post by Ashley Mears¬†describes her work as a model in New York City’s fashion industry. The second post, by Emily Cummins, describes aesthetic labor, gender and the wedding industry. Finally, we are pleased to feature some commentary by Jeff Sallaz on the concept of aesthetic labor itself.

Photo via Wikipedia.org

Women choosing bridal gowns (with the help of friends or stylists, even) probably isn’t new per se, but what does seem new, however, is the multitude of people who expend a not insignificant amount of labor creating the modern bride. And what’s worse, we can now watch it all unfold in television.

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